Richard Branson, Google, and Amazon recruit web users to help search for
Steve Fossett. Here's a short article about it.
I heard this story on NPR Wednesday morning--brilliant! Google acquired new satellite imagery showing any spot on the globe no more than a few days old (that's right). They passed along the imagery to Amazon who is now recruiting web users (anyone, anywhere in the world) to help in the search for Steve Fossett, missing in Nevada, by analyzing the images. Totally changes the notion of a search party!